BRIEF
Utilize the new adjusted logo for the client to demonstrate how the brand can be applied across various platforms.
In-store branding concept
Leveraging the underline feature of the logo as a key element, Iayouts were designed to make strategic use of white space while maintaining a subtly low-aligned position for the logo.
Store navigation concept
The Key to this project was to expand on the existing branding without straying to far from the themes the client already had in place. There are many applications of branding especially for larger outfits so there are plenty of opportunities to capitalise on the advantages of branding.
The in-store navigation made use of some of the product colours that were in keeping with the brand. This was to portray the company’s high end image whilst being visible enough to create a user friendly experience for customers.
Social media Icon concept
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